Product Description: The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States, dance is shown to provide value to brands and to affect consumption experiences...read more

'This book covers a social history germane not only to the African American experience, but also to the global experience of laborers. Examining hip hop dance as text, as commentary, and as a function of identity construction, the book draws on popular cultural images from films, commercials, and dance studios. A bibliography, discography, and filmography are included'--Provided by publisher.Examining hip hop dance as text, as commentary, and as a function of African-American identity construction, a social history of hip-hop dance draws on popular cultural images from films, commercials, and dance studios.