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New Marketing Strategies
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher Sage Pubns
Publication date June 1, 2003
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780761962014
ISBN-10 0761962018
Availability§ Publication Cancelled
Original list price $86.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

New Marketing Strategies offers students a clear overview of the different theories and approaches whilst at the same time providing them with a flexible approach to developing marketing strategy. Different concepts such as transactional relationships and entrepreneurial marketing are shown to be useful in different settings. The author explores these fully, whilst showing how they may be effectively combined to create useful, mixed strategic models. This is an essential text for advanced students of strategic marketing.

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Hardcover
Book cover for 9780761962014
 
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from Sage Pubns (June 1, 2003)
9780761962014 | details & prices | List price $86.95
About: Current approaches to marketing strategy are divided between the classic strategic marketing traditions and newer approaches such as relationship marketing.

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