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Tables of Contents for New Marketing Strategies
Chapter/Section Title
Page #
Page Count
Preface
vi
Marketing -- an Evolving Philosophy
1
16
Internal Competences
17
15
The External Environment
32
15
Strategy and Positioning
47
18
Selecting Strategies and Constructing Plans
65
18
Buyer Behaviour
83
15
Business-to-Business and Institutional Marketing
98
17
Service Marketing
115
16
New Product and Innovation Management
131
17
Flexi-Promotion
148
17
Flexi-Pricing and Distribution
165
16
From International to Borderless World Marketing
181
16
Index
197