In the world's new high growth markets in Asia, Latin America, Africa, and the Middle East, it is necessary to learn to deal in local terms in order to survive.

A practical and informative text for a broad audience of business leaders and executives, International Trade examines the techniques and practices that exporters can adopt to maximize their potential and minimize their risk in the world's high-growth markets. Drawing on a wide range of professional expertise and commercial experience, the book offers comprehensive insight into the challenges and decisions they will face.

Coverage includes: identifying the markets with the most potential; adapting to a local culture and communicating effectively; planning a competitive strategy; setting up a footprint; finding partners; channels to market; managing payments and transactions; trading on the web; rules and regulations; commercial agreements; quoting in local currency; managing foreign exchange; launching your brand; protecting IP; creating the right structure for a team; setting up an ICT network on the ground; settling disputes; managing risks.