Product Description: Since the 2011 publication of the first edition of How to Import Wine tectonic change has fundamentally reshaped the US wine business landscape. This comprehensively revised edition puts this new environment in a manageable, actionable context so that novices and veterans alike will be able to identify dangers and new opportunities in such areas as federal and state regulations, evolving distribution practices, the impact of social media and how to appeal to the new emerging tastemakers: Millennials...read more

This fourth edition has been written in response to the rapid changes occurring in international marketing and the growth in importance of international markets to companies of all sizes. The key factors driving change, including major technological advances and lowered costs in communications, the emergence of e-commerce, improvements in transportation and logistics, continued lowering of barriers to trade and investment, the growth of international alliances and the increasing globalization of business are examined. This book is focused on primarily on the marketing decisions and management processes involved in developing export and other international marketing operations. While the exporting focus remains for this fourth edition, more extensive material on other forms of entry and methods for evaluating market entry strategy and provided. This text is ideal for undergraduate and postgraduate courses in International Marketing or Export Marketing/International Trade. It can also be used as a supplementary text on International Business courses and as a useful source of reference to even the most experienced practitioners. For tutors there is an Instructor's Manual and overhead transparency files to accompany this text. The Instructor's manual includes, for each chapter, a teaching outline, answers to the end-of-chapter questions, answers to the end-of-case questions, and some objective questions for use in examinations.

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Product Description: Mainland China businesses are going global, transforming the country from a manufacturing export platform into an overseas investment powerhouse. China Goes Global is the most thorough and up-to-date empirical analysis of the accelerating effort of Chinese companies to go global by investing overseas...read more

Product Description: From the author's DEDICATORY LETTER. Á Señor, Don Juan Espinosa Y De Maldonado, Estimado y distinguido Amigo mio: It would be most pleasant to continue this letter in the language in which it begins and which you taught me some five and twenty years ago, but I wish others to read it as well as yourself...read more

Product Description: Global market strategy is based on worldwide business environment and demand identification among the countries with their economic situations. SWOT analysis of market, which is helping to market strategy development. Creation of global Export Market plan, need to depth understanding of Tax & Tariff, Competition and quality standard and Customs and Traditions...read more

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Product Description: Regional integration has emerged as perhaps the most controversial issue within the Caribbean. While some progress in implementing economic reforms, both at the national and regional level are observable, the efforts made by Caribbean policymakers to strengthen regional cooperation and integration have not yielded the envisioned level of economic transformation...read more