Product Description: Bringing together a wide range of expert contributors, The Handbook of European Intellectual Property Management reveals how IP can contribute to improved competitive performance and financial success. Looking at the commercial implications of the changes that are happening within Europe's framework for innovation, like the arrival of the unitary patent, the book reviews how EU programs such as Horizon 2020, the Innovation Union and the European Research Area are creating growth from IP ventures...read more

Product Description: In the world's new high growth markets in Asia, Latin America, Africa, and the Middle East, it is necessary to learn to deal in local terms in order to survive.A practical and informative text for a broad audience of business leaders and executives, International Trade examines the techniques and practices that exporters can adopt to maximize their potential and minimize their risk in the world's high-growth markets...read more

When managed well, intellectual property (IP) puts enterprises in a position to lock in an advantage and command a premium. In Europe, the process of commercializing IP remains fraught with difficulties, with significant differences existing in the application and interpretation of these rights in each national jurisdiction.  Chapter topics include:  plans for a unitary patent in Europe; IP and open innovation; climate change and clean tech; how to draft a patent; low-cost IP; technology partnerships' how to draft a license; patent values; brand protection; how to file a criminal injunction.Drawing on a wide range of expertise - including editorial support and input from the European Patent Office - The Handbook of European Intellectual Property Management is a practical and easy-to-follow guide that reveals exactly how IP can contribute to improved competitive performance and to greater value on the balance sheet, while also offering a template for "best practice" in IP management.

Product Description: Unique features, distinctive capabilities and exclusive know-how are the surest way to stay ahead of the market for any length of time. But the way these points of difference are created and commercialized is changing. The difficulty for most organizations is not in generating ideas, but in pursuing the right one at the right speed on the right scale...read more

Product Description: The task of designing and running a workplace pension is becoming much more complex and more demanding: the onus falls squarely on trustees and employers to manage risks and improve returns. The legal, financial, accounting and actuarial assumptions on which pensions once rested have been shaken to the core...read more

Product Description: When setting up a business in the European Union or expanding into a new EU territory, business owners will encounter many new and unfamiliar regulations.  Business Insights: Europe allows entrepreneurs to know ahead of time what legal, taxation and employment regulations they will face...read more

Climate change poses a serious threat to the continuity and prosperity of organizations: serious disruption in business activities and a permanent cut in output. This book explains how organizations can: reduce their exposure to direct threats; improve their efficiency; and, learn how to gain from shifts in the way their markets operate.

A practical guide to the financial environment in which pension trustees are learning to operate. It provides you with a set of working definitions, and the financial techniques and tools needed in order to improve returns and safeguard risks. It summarises the thinking and techniques in traditional assets.

Product Description: Professional Property Briefings: Romania is the definitive English language guide to the laws and procedures governing the Romanian property market and to investment opportunities in this fast developing economy. Romanias property market shows every sign of being at the start of a long upward cycle, which will be underpinned by its entry to the EU in January 2007...read more

An English language guide to the laws and procedures governing the Croatian property market and to the investment opportunities in the country. Aimed at an international audience, this book addresses issues as: gaining clear title to land; land registry records; gaining permission to buy a property; tax on capital gains; and social legislation.

Product Description: * Leading innovators and IP experts provide advice on a range of topics including: the value of IP; European Union vs US law; buying and selling IP rights; action against counterfeiting and piracy