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Crisis Communications | The Four Stages of Highly Effective Crisis Management | Reputation Management | Jab, Jab, Jab, Right Hook | A Manual for Writers of Research Papers, Theses, and Dissertations | The Mobile Mind Shift | Engage! | The Handbook of Strategic Public Relations and Integrated Marketing Communications | Damage Control
Corporate leaders acknowledge that reputation is their most important asset. But, is reputation properly understood, proactively managed and protected from potentially damaging issues and crises? Andrew Griffin looks at where the risks to reputation come from and shows how organizations can predict, prevent and prepare. He provides guidance on how to devise issue-resolution strategies, respond to fast-moving crises and recover reputation. Drawing on a diverse range of case studies the book provides practical advice as well as insight and analysis.
An experienced specialist in strategy and crisis management, Griffin argues that crises and issues need careful communication strategies, but also creative decision-making, effective team-work, and decisive leadership.
About: Corporate leaders acknowledge that reputation is their most important asset.
About: Corporate leaders acknowledge that reputation is their most important asset.
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