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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
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Jump down to see edition details for: Hardcover | CD/Spoken Word
Bibliographic Detail
Publisher Harperbusiness
Publication date November 26, 2013
Pages 195
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780062273062
ISBN-10 006227306X
Dimensions 1.25 by 7.75 by 9.50 in.
Weight 1.74 lbs.
Original list price $29.99
Summaries and Reviews
Amazon.com description: Product Description:

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.



Editions
Hardcover
Book cover for 9780062273062
 
The price comparison is for this edition
from Harperbusiness (November 26, 2013); titled "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World"
9780062273062 | details & prices | 195 pages | 7.75 × 9.50 × 1.25 in. | 1.74 lbs | List price $29.99
About: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.
CD/Spoken Word
Book cover for 9781482992656
 
Unabridged edition from Blackstone Audio Inc (April 30, 2014); titled "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World"
9781482992656 | details & prices | List price $44.99
About: [*Read by the author - Gary Vaynerchuk]New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

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