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By
Dan Heath and
Chip Heath
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Bibliographic Detail
Publisher
Random House
Publication date
February 16, 2010
Binding
CD/Spoken Word
Edition
Unabridged
Book category
Adult Non-Fiction
ISBN-13
9780739376966
ISBN-10
0739376969
Dimensions
1.50 by 5 by 6 in.
Weight
0.40 lbs.
Original list price
$35.00
Other format details
audio
Amazon.com says people who bought this book also bought:
Grit | Mindset | Start With Why | Drive | The Five Dysfunctions of a Team | Good To Great | Crucial Conversations | Made To Stick | The Power of Habit
Grit | Mindset | Start With Why | Drive | The Five Dysfunctions of a Team | Good To Great | Crucial Conversations | Made To Stick | The Power of Habit
Summaries and Reviews
Amazon.com description: Product Description: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
The primary obstacle is a conflict thatâs built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsâthe rational mind and the emotional mindâthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortâbut if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday peopleâemployees and managers, parents and nursesâhave united both minds and, as a result, achieved dramatic results: Â
â The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
â The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
â The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
The primary obstacle is a conflict thatâs built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systemsâthe rational mind and the emotional mindâthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortâbut if it is overcome, change can come quickly.
In Switch, the Heaths show how everyday peopleâemployees and managers, parents and nursesâhave united both minds and, as a result, achieved dramatic results: Â
â The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients.
â The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping.
â The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service.
In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.
Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.
Editions
Hardcover
With Chip Heath |
1 edition from Crown Pub (February 16, 2010)
9780385528757 | details & prices | 294 pages | 6.00 × 8.75 × 1.25 in. | 0.98 lbs | List price $28.00
Paperback
With Chip Heath |
from Random House (March 3, 2011)
9780307885036 | details & prices | 305 pages | 2.00 × 7.75 × 0.50 in. | 0.56 lbs | List price $12.00
Miscellaneous
With Chip Heath |
from Crown Pub (February 16, 2010)
9780307590169 | details & prices | 320 pages | List price $26.00
CD/Spoken Word
The price comparison is for this edition
With Chip Heath |
Unabridged edition from Random House (February 16, 2010)
9780739376966 | details & prices | 5.00 × 6.00 × 1.50 in. | 0.40 lbs | List price $35.00
About: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
About: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?
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