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Eisenhower: The Public Relations President
By
Pam Parry and
Mary Jean Eisenhower (foreword by)
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Bibliographic Detail
Publisher
Lexington Books
Publication date
October 30, 2014
Pages
169
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780739189290
ISBN-10
0739189298
Dimensions
1 by 6.25 by 9.50 in.
Weight
0.90 lbs.
Original list price
$80.00
Summaries and Reviews
Amazon.com description: Product Description: In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relationsâhe practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the presidentâs health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nationâs most innovative public relations president, because he revolutionized Americaâs political communication process, forever changing the presidentâs relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.
Editions
Hardcover
The price comparison is for this edition
With Pam Parry |
from Lexington Books (October 30, 2014)
9780739189290 | details & prices | 169 pages | 6.25 × 9.50 × 1.00 in. | 0.90 lbs | List price $80.00
About: In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor.
About: In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor.
Paperback
With Pam Parry |
Reprint edition from Lexington Books (April 15, 2016)
9781498505888 | details & prices | 204 pages | List price $39.99
With Pam Parry, Natalie Babbitt |
from Avon Books (June 1, 1981); titled "Knee-Knock Rise"
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