In the 1950s, public relations practitioners tried to garner respectability for their fledgling profession, and one international figure helped in that endeavor. President Dwight D. Eisenhower embraced public relations as a necessary component of American democracy, advancing the profession at a key moment in its history. But he did more than believe in public relations—he practiced it. Eisenhower changed how America campaigns by leveraging television and Madison Avenue advertising. Once in the Oval Office, he maximized the potential of a new medium as the first U.S. president to seek training for television and to broadcast news conferences on television. Additionally, Eisenhower managed the news through his press office, molding the role of the modern presidential press secretary. The first president to adopt a policy of full disclosure on health issues, Eisenhower survived (politically as well as medically) three serious illnesses while in office. The Eisenhower Administration was the most forthcoming on the president’s health at the time, even though it did not always live up to its own policy. In short, Eisenhower deserves credit as this nation’s most innovative public relations president, because he revolutionized America’s political communication process, forever changing the president’s relationship with the Fourth Estate, Madison Avenue, public relations, and ultimately, the American people.

Product Description: There has been little examination of the China policy of the Theodore Roosevelt administration. Works dealing with the topic fall either into brief discussions in biographies of Roosevelt, general surveys of Sino-American relations, or studies of special topics, such as the Chinese exclusion issue, which encompass a portion of the Roosevelt years...read more

Product Description: In Against Immediate Evil, Andrew Johnstone tells the story of how internationalist Americans worked between 1938 and 1941 to convince the U.S. government and the American public of the need to stem the rising global tide of fascist aggression...read more

Product Description: This book analyzes the intellectual side of the American war effort against Nazi Germany. It shows how conflicting interpretations of "the German problem" shaped American warfare and postwar planning. The story of how Americans understood National Socialism in the 1930s and 1940s provides a counter-example to the usual tale of enemy images...read more

Product Description: In the vast literature on the Vietnam War, much has been written about the antiwar movement and its influence on U.S. policy and politics. In this book, Sandra Scanlon shifts attention to those Americans who supported the war and explores the war s impact on the burgeoning conservative political movement of the 1960s and early 1970s...read more

Product Description: The struggle to define U.S. national identity through a political conflict in Spain “An unusually original book that challenges established assumptions and reveals the complexity of American reactions to the Spanish Civil War...read more

Product Description: S’appuyant sur des réseaux de correspondants expérimentés, les journaux et agences de presse américains ont couvert et commenté l’actualité française des années 1930 et 1940, marquées par la défaite et l’occupation du pays...read more

Product Description: What is the real nature of substantive conflict in mass politics during the postwar years in the United States? How is it reflected in the American public mind? And how does this issue structure shape electoral conflict? William J...read more

Product Description: This book examines how American Protestants, Catholics and Jews responded to the persecution of Jews in Germany and German-occupied territory in the 1930s. The essays focus on American religious responses to Kristallnacht and represent the first examination of multi-religious group responses to the beginnings of the Holocaust...read more

Product Description: As the United States enters the twenty-first century, it confronts two powers that loomed less large on the world stage a century before. Yet American policies toward Russia and China have been shaped by attitudes going back even further, as this new book relates...read more

Product Description: Struggle for Justice is a unique account of the beginning of the American Committee for Independence of Armenia, as told in the surviving papers of three accomplished Armenian-Americans from Syracuse, New York. From the inception of the Armenian and Syrian Relief program in the United States under President Woodrow Wilson s administration, these individuals came to serve this remarkable philanthropic effort, bringing humanitarian aid to the victims of the Armenian massacres in the Ottoman Empire...read more

Product Description: FOR USE IN SCHOOLS AND LIBRARIES ONLY. The story of a young boy's quest to discover the source of a mysterious cry at the top of a rocky mountain. Despite evidence that the sound is explainable, the townsfolk still believe it is the moaning of a monster, the Megramum.

Product Description: "Matthew Redinger makes a significant contribution to our understanding of U.S.–Mexican relations from 1924 to 1936. This is a book that will be important reading for scholars and students." —William Beezley, University of Arizona "Matthew Redinger's fine study is remarkable in that it will appeal not only to readers of American diplomatic history and Mexican–United States relations, but also to those who wish to have a richer understanding of the history of the Catholic Church...read more

Product Description: What is the role of elites in shaping foreign policy? Did unaccountable foreign policy elites shape the post-1945 world order? Chatham House and the Council on Foreign Relations were vital in America's shift from isolationism to globalism, and in Britain's shift from Empire to its current pro-American orientation and were also fundamental in engineering public backing for a new world order...read more

Product Description: Presidential approval ratings appear on the evening news every time they are announced. They also are required reading for the president’s staff. As a result, modern presidents operate under conditions similar to a perpetual reelection campaign...read more

Product Description: Domestic economic and ideological concerns during the Cold War drove many national leaders to promote U.S. international activism. This study presents the domestic sources and goals underlying the creation of America's Cold War policies and the selling of those policies to the public...read more (view table of contents, read Amazon.com's description)

Product Description: Carter, Public Opinion, and the Search for Values, 1977-1981, reveals that, at times during his term, President Carter was able to effectively manage the four fundamental characteristics of political public opinion: interpretation, mobilization, limitation, and control...read more

Product Description: This work examines theories about presidential approval, as reflected in public opinion polls. Several theories have been proposed to explain the factors that determine a president's standing with the public. (view table of contents, read Amazon.com's description)

Product Description: Five Irish republican women conducted lecture tours in the United States from 1916 to 1925: Hanna Sheehy-Skeffington, Mary MacSwiney, Mrs. Muriel MacSwiney, Countess Constance Markievicz, and Mrs. Margaret Pearse. This book examines the role of women, and of Irish-Americans, in the 1916 Easter Rising, Irish War of Independence, and Irish Civil War, and Irish-American organizations and leadership...read more

Product Description: Five Irish republican women conducted lecture tours in the United States from 1916 to 1925: Hanna Sheehy-Skeffington, Mary MacSwiney, Mrs. Muriel MacSwiney, Countess Constance Markievicz, and Mrs. Margaret Pearse. This book examines the role of women, and of Irish-Americans, in the 1916 Easter Rising, Irish War of Independence, and Irish Civil War, and Irish-American organizations and leadership...read more

Product Description: 0813398088 Votes, Money, and the Clinton Impeachment (view table of contents, read Amazon.com's description)

Product Description: Enveloped in mystery, Amish culture has remained a captivating topic within mainstream American culture. In The Amish in the American Imagination, David Weaver-Zercher explores how Americans throughout the twentieth century reacted to and interpreted the Amish...read more (view table of contents, read Amazon.com's description)

Product Description: The Lewinsky scandal provided President Clinton with a stern challenge to his political credibility in 1998-99. Having endured an investigation by an Independent Counsel, the President was impeached and only just retained the presidential office following a trial in the Senate...read more (view table of contents, read Amazon.com's description)