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The Power of Logos: How to Create Effective Company Logos
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher John Wiley & Sons Inc
Publication date May 1, 1997
Pages 191
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780471287780
ISBN-10 0471287784
Dimensions 0.75 by 7.75 by 10 in.
Weight 1.30 lbs.
Availability§ Out of Print
Original list price $45.00
§As reported by publisher says people who bought this book also bought:
Purple Cow: Transform Your Business by Being Remarkable
Summaries and Reviews description: Product Description: This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You need this book if you are: A designer attempting to understand:
  • marketing and business concepts
  • how to translate "credibility" into design
  • the defining qualities of a business
  • what a client is saying
  • the many applications of a logo
A manager attempting to understand:
  • how to approach the task of creating a logo
  • the designer’s perspective
  • what message a company logo should convey
  • how design can be used to symbolize expertise
  • how to communicate clearly with a designer

Book cover for 9780442023133 Book cover for 9780471287780
With Food & Wine (other contributor) | from Van Nostrand Reinhold (May 1, 1997)
9780442023133 | details & prices | 191 pages | 7.50 × 10.00 × 0.75 in. | 1.35 lbs | List price $39.95
This edition also contains Food & Wine Cocktails 2015
About: In less than an hour, you can learn how to plan, develop, evaluate, and implement a company logo system that works.
The price comparison is for this edition
from John Wiley & Sons Inc (May 1, 1997)
9780471287780 | details & prices | 191 pages | 7.75 × 10.00 × 0.75 in. | 1.30 lbs | List price $45.00
About: This book brings together both design and marketing expertise to explain how to create a truly effective company logo.

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