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Purple Cow: Transform Your Business by Being Remarkable
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Bibliographic Detail
Publisher Penguin Books
Publication date July 1, 2007
Pages 160
Binding Paperback
ISBN-13 9780141016405
ISBN-10 014101640X
Dimensions 0.35 by 5.08 by 7.80 in.
Weight 2.73 lbs.
Original list price $22.00
Summaries and Reviews
Summary
Urging you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable, this book is a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

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