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Web Marketing for the Music Business
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Bibliographic Detail
Publisher Focal Pr
Publication date December 18, 2012
Pages 292
Binding Paperback
Edition 2
Book category Adult Non-Fiction
ISBN-13 9780240823706
ISBN-10 0240823702
Dimensions 0.50 by 7.50 by 9.25 in.
Weight 1.15 lbs.
Original list price $39.95
Other format details sci/tech
Summaries and Reviews
Amazon.com description: Product Description:

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation:

* Setting up your website and website design

* Selecting your domain name and host

* Using HTML, Java, widgets, Flash, and RSS to charge up your website

New! * Using search engine optimization (SEO) methods for the best search engine rankings

New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans

* Monitoring site traffic and using analytic tools

* Adding audio and video to your site

* Choosing and using commercial download services

* Creating and managing an online store

* Finding your market online

* Creating a mobile website and mobile media campaign

Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact.

Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion.

This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.



Editions
Paperback
Book cover for 9780240810447 Book cover for 9780240823706
 
The price comparison is for this edition
2 edition from Focal Pr (December 18, 2012)
9780240823706 | details & prices | 292 pages | 7.50 × 9.25 × 0.50 in. | 1.15 lbs | List price $39.95
About: Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans.
from Focal Pr (July 28, 2008)
9780240810447 | details & prices | 290 pages | 7.50 × 9.25 × 0.75 in. | 1.40 lbs | List price $31.95
About: Interested in promoting, selling, and distributing music online?

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