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Cover for 9780415715157 Cover for 9780415715140 Cover for 9780240810447 Cover for 9780240823706
cover image for 9780415715140
Product Description: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike...read more

Hardcover:

9780415715157 | 3 edition (Focal Pr, November 25, 2015), cover price $160.00 | About this edition: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

Paperback:

9780415715140 | 3 edition (Focal Pr, December 14, 2015), cover price $54.95 | About this edition: Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed.

cover image for 9780240823706
Product Description: Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged...read more

Paperback:

9780240823706 | 2 edition (Focal Pr, December 18, 2012), cover price $39.95 | About this edition: Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans.
9780240810447 | Focal Pr, July 28, 2008, cover price $31.95 | About this edition: Interested in promoting, selling, and distributing music online?

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