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Public Relations Writing and Media Techniques
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Bibliographic Detail
Publisher Allyn & Bacon
Publication date August 20, 2004
Pages 578
Binding Paperback
Edition 5th
Book category Adult Non-Fiction
ISBN-13 9780205418497
ISBN-10 020541849X
Dimensions 1 by 7.50 by 9 in.
Weight 1 lbs.
Availability§ Out of Print
Original list price $125.00
§As reported by publisher
Summaries and Reviews
Editions
Paperback
Book cover for 9780065011067 Book cover for 9780205418497 Book cover for 9780321070142 Book cover for 9780673980830
 
The price comparison is for this edition
5th edition from Allyn & Bacon (August 20, 2004)
9780205418497 | details & prices | 578 pages | 7.50 × 9.00 × 1.00 in. | 1.95 lbs | List price $125.00
With Patrick Jackson (other contributor) | 4 sub edition from Longman Pub Group (December 1, 2000)
9780321070142 | details & prices | 570 pages | 7.50 × 9.25 × 1.00 in. | 1.95 lbs | List price $79.80
With Patrick Jackson (other contributor), Lawrence W. Nolte | 3 sub edition from Longman Pub Group (November 1, 1996)
9780673980830 | details & prices | 494 pages | 7.50 × 9.25 × 1.00 in. | 1.65 lbs | List price $53.00
With Regenia Gagnier, Lawrence W. Nolte | 2nd edition from Harpercollins College Div (December 1, 1994)
9780065011067 | details & prices | 7.50 × 9.25 × 1.00 in. | 1.75 lbs | List price $38.14
This edition also contains The Insatiability of Human Wants: Economics and Aesthetics in Market Society
About: This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases.

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