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Public Relations Writing and Media Techniques
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Bibliographic Detail
Publisher Longman Pub Group
Publication date November 1, 1996
Pages 494
Binding Paperback
Edition 3 sub
Book category Adult Non-Fiction
ISBN-13 9780673980830
ISBN-10 0673980839
Dimensions 1 by 7.50 by 9.25 in.
Weight 1.65 lbs.
Availability§ Out of Print
Original list price $53.00
§As reported by publisher
Summaries and Reviews
Editions
Paperback
Book cover for 9780065011067 Book cover for 9780205418497 Book cover for 9780321070142 Book cover for 9780673980830
 
5th edition from Allyn & Bacon (August 20, 2004)
9780205418497 | details & prices | 578 pages | 7.50 × 9.00 × 1.00 in. | 1.95 lbs | List price $125.00
With Patrick Jackson (other contributor) | 4 sub edition from Longman Pub Group (December 1, 2000)
9780321070142 | details & prices | 570 pages | 7.50 × 9.25 × 1.00 in. | 1.95 lbs | List price $79.80
The price comparison is for this edition
With Patrick Jackson (other contributor), Lawrence W. Nolte | 3 sub edition from Longman Pub Group (November 1, 1996)
9780673980830 | details & prices | 494 pages | 7.50 × 9.25 × 1.00 in. | 1.65 lbs | List price $53.00
With Regenia Gagnier, Lawrence W. Nolte | 2nd edition from Harpercollins College Div (December 1, 1994)
9780065011067 | details & prices | 7.50 × 9.25 × 1.00 in. | 1.75 lbs | List price $38.14
This edition also contains The Insatiability of Human Wants: Economics and Aesthetics in Market Society
About: This up-to-date text teaches students how to write, produce and distribute a variety of public relations materials, from news releases and public service announcements to brochures, newsletters, slide presentations and video news releases.

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