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Managing Major Accounts: Shaping and Exploring Your Firm's Tangible Assets
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Bibliographic Detail
Publisher McGraw-Hill Book Co Ltd
Publication date February 1, 1996
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780077090692
ISBN-10 0077090691
Availability§ Publisher Out of Stock Indefinitely
Original list price $42.01
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description: This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation. Structured into two sections, the text covers how to develop account strategy and the tools and tactics of account management practice.

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Paperback
The price comparison is for this edition
from McGraw-Hill Book Co Ltd (February 1, 1996)
9780077090692 | details & prices | List price $42.01
About: This work seeks to show that many firms possess unique, but usually intangible, assets which can be shaped and exploited to create a market differentiation.

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