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Marketing: Creating Value for Customers
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Bibliographic Detail
Publisher
McGraw-Hill College
Publication date
January 1, 1998
Binding
Hardcover
Edition
2nd packag
Book category
Adult Non-Fiction
ISBN-13
9780075618003
ISBN-10
0075618001
Dimensions
1.25 by 9 by 11 in.
Weight
3.90 lbs.
Original list price
$108.65
Summaries and Reviews
Amazon.com description: Product Description: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is less than 600 pages and is completely updated with all references from 1996 or later. The extensive supplements package was thoroughly revised, updated, and reviewed by at least three marketing instructors to ensure quality.
Editions
Hardcover
Tch edition from Irwin Professional Pub (January 1, 2003)
9780256173673 | details & prices | List price $70.00
The price comparison is for this edition
2nd packag edition from McGraw-Hill College (January 1, 1998)
9780075618003 | details & prices | 9.00 × 11.00 × 1.25 in. | 3.90 lbs | List price $108.65
About: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline.
About: Churchill and Peter are two of the most respected educators and researchers in the marketing discipline.
2 sub edition from Irwin Professional Pub (January 1, 1998)
9780256228779 | details & prices | 630 pages | 9.00 × 11.50 × 1.25 in. | 3.55 lbs | List price $120.70
from Richard d Irwin (April 1, 1995)
9780256125399 | details & prices | 8.25 × 10.25 × 1.00 in. | 3.35 lbs | List price $78.35
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