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How the World Sees You: Discover Your Highest Value Through the Science of Fascination
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Bibliographic Detail
Publisher Harperbusiness
Publication date July 1, 2014
Pages 428
Binding Hardcover
Edition Har/psc
Book category Adult Non-Fiction
ISBN-13 9780062230690
ISBN-10 0062230697
Dimensions 1.50 by 7.50 by 9.50 in.
Weight 1.55 lbs.
Original list price $29.99
Amazon.com says people who bought this book also bought:
Ask | Fascinate | Fascinate | Strengths Based Leadership | The 11 Laws of Likability | The Case Study Handbook
Summaries and Reviews
Amazon.com description: Product Description:

Sally Hogshead believes the greatest value you can add is to become more of yourself.

Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.

She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.

The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.



Editions
Hardcover
Book cover for 9780062230690
 
The price comparison is for this edition
Har/psc edition from Harperbusiness (July 1, 2014)
9780062230690 | details & prices | 428 pages | 7.50 × 9.50 × 1.50 in. | 1.55 lbs | List price $29.99
About: Sally Hogshead believes the greatest value you can add is to become more of yourself.
CD/Spoken Word
Book cover for 9781483004860
 
With Erik Bergmann (other contributor) | Unabridged edition from Blackstone Audio Inc (June 10, 2014)
9781483004860 | details & prices | 5.25 × 6.00 × 1.25 in. | 0.60 lbs | List price $44.99

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