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The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases
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Bibliographic Detail
Publisher Harvard Business School Pr
Publication date April 23, 2007
Pages 273
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9781422101582
ISBN-10 1422101584
Dimensions 0.75 by 7.25 by 9.25 in.
Weight 1.25 lbs.
Original list price $27.00
Summaries and Reviews
Amazon.com description: Product Description:
If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.


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Paperback
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from Harvard Business School Pr (April 23, 2007)
9781422101582 | details & prices | 273 pages | 7.25 × 9.25 × 0.75 in. | 1.25 lbs | List price $27.00
About: If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case.

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