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Customer Behavior: A Managerial Perspective
By
Jagdish N. Sheth and
Banwari Mittal
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Bibliographic Detail
Publisher
South-Western Pub
Publication date
February 1, 2003
Pages
14
Binding
Hardcover
Edition
2
Book category
Adult Non-Fiction
ISBN-13
9780030343360
ISBN-10
0030343364
Dimensions
0.75 by 8 by 10 in.
Weight
2.55 lbs.
Availability§
Out of Print
Original list price
$421.95
§As reported by publisher
Summaries and Reviews
(view table of contents)
Amazon.com description: Product Description: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.
Editions
Hardcover
The price comparison is for this edition
2 edition from South-Western Pub (February 1, 2003)
9780030343360 | details & prices | 14 pages | 8.00 × 10.00 × 0.75 in. | 2.55 lbs | List price $421.95
About: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs.
About: Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs.
Paperback
from Academic Internet Pub Inc (October 31, 2006)
9781428807044 | details & prices | 256 pages | 8.25 × 11.00 × 1.00 in. | 1.30 lbs | List price $31.95
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