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customer relations technological innovations matches 9 work(s)
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Hardcover:
9780738202440 | Perseus Books, February 1, 2000, cover price $23.00 | About this edition: Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust
Hardcover:
9780738204086 | Perseus Books Group, October 1, 2001, cover price $25.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback:
9780738207698 | Reprint edition (Basic Books, October 16, 2002), cover price $15.00 | About this edition: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word:
9780743507868 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $20.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word:
9780743507851 | Abridged edition (Simon & Schuster Sound Ideas, October 1, 2001), cover price $18.00 | About this edition: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy. 30,000 first printing.
(view table of contents)
Hardcover:
9780738205427 | Perseus Books Group, November 1, 2001, cover price $26.00 | About this edition: Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy.
Hardcover:
9783540440017 | Springer Verlag, May 1, 2003, cover price $109.00
Paperback:
9783642078859 | Springer Verlag, December 25, 2011, cover price $109.00
Hardcover:
9780789019448 | Routledge, May 1, 2004, cover price $140.00
Paperback:
9780789019455 | Routledge, May 1, 2004, cover price $59.95
Paperback:
9780814473559 | Amacom Books, July 31, 2006, cover price $19.95
Hardcover:
9780684859187 | Free Pr, October 1, 2000, cover price $26.00 | About this edition: Argues that simplicity is the key to future marketing success, demonstrating the need by consumers for more streamlined and less intrusive approaches to advertising and marketing.
Paperback:
9781416576440 | Free Pr, September 10, 2007, cover price $19.95
Hardcover:
9780470928448 | Jossey-Bass Inc Pub, March 15, 2011, cover price $29.95
Hardcover:
9781466685864 | Har/psc edition (Information Science Pub, July 16, 2015), cover price $200.00
Paperback:
9780534086473, titled "Public Relation Cases" | Wadsworth Pub Co, February 1, 1988, cover price $38.95 | also contains Public Relation Cases
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