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Gonzo Marketing: Winning Through Worst Practices
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Bibliographic Detail
Publisher
Basic Books
Publication date
October 16, 2002
Pages
256
Binding
Paperback
Edition
Reprint
Book category
Adult Non-Fiction
ISBN-13
9780738207698
ISBN-10
0738207691
Dimensions
0.75 by 5.75 by 9.25 in.
Weight
0.80 lbs.
Original list price
$15.00
Summaries and Reviews
Summary
A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.
Editions
Hardcover
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
The price comparison is for this edition
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
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