from Perseus Books Group (November 1, 2001)
| details & prices
| 248 pages | 6.25 × 9.25 × 1.00 in. | 1.05 lbs | List price $26.00About:
Describes the technocentric disregard for corporate strategy and general management principles that have weakened many of today's technology-driven business ventures and offers valuable advice on how to develop the customer service and quality that will help a company survive in a technology-driven economy.