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Gonzo Marketing: Winning Through Worst Practices
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Perseus Books Group (October 1, 2001)
9780738204086 | details & prices | 240 pages | 6.50 × 9.50 × 0.87 in. | 1.10 lbs | List price $25.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Paperback
Reprint edition from Basic Books (October 16, 2002)
9780738207698 | details & prices | 256 pages | 5.75 × 9.25 × 0.75 in. | 0.80 lbs | List price $15.00
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
CD/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507868 | details & prices | 4.75 × 5.50 × 0.30 in. | 0.25 lbs | List price $20.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
Cassette/Spoken Word
Abridged edition from Simon & Schuster Sound Ideas (October 1, 2001)
9780743507851 | details & prices | 4.25 × 7.25 × 0.50 in. | 0.25 lbs | List price $18.00
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.
About: A new marketing approach emphasizes the guerrilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment.