Product Description: From one of today's most original, outspoken, and outrageous writers comes an extraordinary collection of essays, anecdotes, and observations on our life and times. Under his alter-egotistical nom de plume, RageBoy®, Chris Locke has entertained and enlightened thousands of readers from some of the world's largest companies, governments, and institutions-including those from which he's managed to escape.T...read more

Product Description: If You Are A Sales Professional, Don’t Read This Book. Live It! Ever wondered which selling approaches really work? Of course you have. But if you’re like many salespeople you’ve never considered the obvious: asking the buyer what he or she wants. Buyer-...read more

Lists ninety-five ideas about customer-business interactions over the Internet, and explains how businesses must adjust

Product Description: PRAISE FOR GONZO MARKETING "Pink Floyd meets business: over-the-top, infuriating, provocative, entertaining and always stimulating." - Charles Leadbeater, author of Living on Thin Air "Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model...read more (view table of contents, read Amazon.com's description)

A bold new marketing approach emphasizes the in-your-face, guerilla tactics of 'Gonzo journalism,' arguing that a confrontational, unorthodox, and highly individualized marketing plan is best suited to the current business environment. Reprint. 30,000 first printing.