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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
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Hardcover
Book cover for 9781591841654
 
from Portfolio (December 27, 2007)
9781591841654 | details & prices | 178 pages | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $21.95
About: Explains how to transform the sales process by focusing on a customer's problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.