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What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
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Bibliographic Detail
Publisher Portfolio
Publication date December 27, 2007
Pages 178
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9781591841654
ISBN-10 1591841658
Dimensions 0.75 by 5.50 by 8.50 in.
Weight 0.60 lbs.
Availability§ Publisher Out of Stock Indefinitely
Original list price $21.95
§As reported by publisher
Summaries and Reviews
Summary
The best-selling author of What the CEO Wants You to Know explains the importance of addressing customer problems and needs as a starting point in the sales process; counseling sales professionals on such areas as revenue growth, customized solutions, and the process through which purchasing decisions are made.
Editions
Hardcover
Book cover for 9781591841654
 
The price comparison is for this edition
from Portfolio (December 27, 2007)
9781591841654 | details & prices | 178 pages | 5.50 × 8.50 × 0.75 in. | 0.60 lbs | List price $21.95
About: Explains how to transform the sales process by focusing on a customer's problems, values, and goals, in a guide that also covers how to address pricing concerns while making sales issues relevant to external departments.

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