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Strategic Customer Management: Integrating Relationship Marketing and Crm
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
May 31, 2013
With Adrian Payne |
from Cambridge Univ Pr (May 31, 2013)
9781107649224 | details & prices | 529 pages | 8.00 × 10.00 × 1.00 in. | 2.60 lbs | List price $64.99
About: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.
About: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.
With Adrian Payne |
from Cambridge Univ Pr (May 31, 2013)
9781107014961 | details & prices | 529 pages | 7.75 × 10.00 × 1.25 in. | 2.95 lbs | List price $135.00
About: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.
About: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done.