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Profit Brand How To Increase The Profitability, Accountability And Sustainability Of Brands: Increasing the Profitability, Accountability & Sustainability of Brands
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Hardcover
from Kogan Page Ltd (September 30, 2005)
9780749444655 | details & prices | 224 pages | 6.25 × 9.50 × 0.75 in. | 1.24 lbs | List price $29.95
About: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.
About: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.