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Profit Brand How To Increase The Profitability, Accountability And Sustainability Of Brands: Increasing the Profitability, Accountability & Sustainability of Brands
By
Nick Wreden
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Jump down to see edition details for: Hardcover
Bibliographic Detail
Publisher
Kogan Page Ltd
Publication date
September 30, 2005
Pages
224
Binding
Hardcover
Book category
Adult Non-Fiction
ISBN-13
9780749444655
ISBN-10
0749444657
Dimensions
0.75 by 6.25 by 9.50 in.
Weight
1.24 lbs.
Availability§
Out of Print
Published in
Great Britain
Original list price
$29.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:
""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share."" -- Philip Kotler, Kellogg School of Management
Editions
Hardcover
The price comparison is for this edition
from Kogan Page Ltd (September 30, 2005)
9780749444655 | details & prices | 224 pages | 6.25 × 9.50 × 0.75 in. | 1.24 lbs | List price $29.95
About: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.
About: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.
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