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Nick Wreden has written 4 work(s)
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Product Description: Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud. While branding strategies often concern themselves with Âawareness,â Âvisibility,â Âimpact,â and Âimage,â author Nick Wreden shifts the focus to the bottom line...read more
Paperback:
9780749450182, titled "Profit Brand: How to Increase the Profitability, Accountability & Sustainability of Brands" | Kogan Page Ltd, August 1, 2007, cover price $39.50 | About this edition: Profit Brand presents a results-driven view of branding that any CEO or CFO would applaud.
Hardcover:
9780749444655 | Kogan Page Ltd, September 30, 2005, cover price $29.95 | About this edition: ""ProfitBrand does a superb job in showing how companies can gain by tracking individual customers' profitability, and not simply basing their strategies on aggregate measures such as sales and market share.
Paperback:
9780749443054 | 2 edition (Kogan Page Ltd, May 31, 2005), cover price $19.95
Product Description: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses. Core principles of FusionBranding are illustrated with numerous case studies...read more
Hardcover:
9780971744202 | Accountability Pr, September 1, 2002, cover price $29.95 | About this edition: FusionBranding: How to Forge Your Brand for the Future by brand futurist Nick Wreden represents a fresh look at branding imperatives, especially for companies selling to other businesses.
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