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Marketing to the Affluent
Descriptions of each edition are found in brief where available. Click details & prices to get more information on a book or to find the best prices for the title.
Hardcover
from Irwin Professional Pub (July 1, 1988)
9781556231056 | details & prices | 324 pages | 6.25 × 9.25 × 1.25 in. | 1.45 lbs | List price $55.00
About: Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches
About: Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches
Paperback
Reprint edition from McGraw-Hill (September 1, 1997)
9780070610477 | details & prices | 6.25 × 9.25 × 1.00 in. | 1.10 lbs | List price $23.00
About: Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches
About: Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches