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Marketing Plans: How to Prepare Them, How to Use Them
By Hugh Wilson
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Paperback
Book cover for 9780470669976
 
With Malcolm McDonald | 7 edition from John Wiley & Sons Inc (April 19, 2011)
9780470669976 | details & prices | 573 pages | 7.00 × 10.00 × 1.25 in. | 3.10 lbs | List price $70.00
About: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller.