Product Description: It is February of 1939. International tensions are at an all-time high, and there is little trust in Germany's new leader as Ian Mackay, a decorated Royal Flying Corps ace of the Great War, settles atop the mountain of Ben Lomond to watch the sunrise...read more

Product Description: Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing...read more

Product Description: This historical account of Banks Peninsula—a unique volcanic landform jutting eastwards into the Pacific Ocean from the otherwise unsurprising Canterbury Plains—relates the remarkable history of a true environmental Mecca. Once densely forested, the land was stripped of nearly all of its trees and much of its original wildlife by two great waves of human colonization—Polynesian and European—and this book traces how these actions have affected the area today, presenting a concise summary of the current landscape, vegetation, and wildlife...read more

Product Description: While innovation in products and services continues apace, today’s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition...read more

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