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Marketing Organisation: An Analysis of Information Processing, Power and Politics
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Hardcover
from Unwin Hyman (April 1, 1985)
9780046582456 | details & prices | List price $34.95
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.