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Marketing Organisation: An Analysis of Information Processing, Power and Politics
By Nigel Piercy
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Bibliographic Detail
Publisher Unwin Hyman
Publication date April 1, 1985
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780046582456
ISBN-10 0046582452
Availability§ Out of Print
Published in Great Britain
Original list price $34.95
§As reported by publisher
Summaries and Reviews
Amazon.com description: Product Description:

Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation. It examines:

  • The study of the organisational location and positioning of the marketing function

  • The analytical perspectives of information-processing theories of organisation

  • The relationship between structure and information

  • Organisational processes



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Hardcover
Book cover for 9780046582456
 
The price comparison is for this edition
from Unwin Hyman (April 1, 1985)
9780046582456 | details & prices | List price $34.95
About: Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decision making in marketing and the role of organisation.

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