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Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best
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Hardcover
from Harpercollins (April 1, 1988)
9780060158682 | details & prices | List price $19.95
About: Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends
About: Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends