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Marketing Masters: Lessons in the Art of Marketing from the Companies Who Do It Best
By Paul B. Brown
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Bibliographic Detail
Publisher Harpercollins
Publication date April 1, 1988
Binding Hardcover
Book category Adult Non-Fiction
ISBN-13 9780060158682
ISBN-10 0060158689
Availability§ Out of Print
Original list price $19.95
Subjects
Marketing; United States; Case studies.
Success in business; United States; Case studies.
§As reported by publisher
Summaries and Reviews
Summary
Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends
Amazon.com description: Product Description: "Presenting 6 companies that t ruly are the best marketers in America - the fascinating success stories behind the efforts have have radically changed the way companies sell products"

Editions
Hardcover
Book cover for 9780060158682
 
The price comparison is for this edition
from Harpercollins (April 1, 1988)
9780060158682 | details & prices | List price $19.95
About: Describes marketing successes and failures, explains the importance of adapting to changes in the marketplace, and discusses market trends

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