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Marketing Management: A Strategic, Decision-Making Approach
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Paperback
Book cover for 9780071101097 Book cover for 9780072315233 Book cover for 9780073529820
 
With John Mullins | 6 edition from McGraw-Hill College (October 17, 2006); titled "Marketing Management: A Strategic Decision-making Approach"
9780071101097 | details & prices | List price $138.10
About: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day.
With John Mullins | 6 edition from Irwin Professional Pub (October 17, 2006); titled "Marketing Management: A Strategic Decision-making Approach"
9780073529820 | details & prices | 533 pages | 8.00 × 10.25 × 0.75 in. | 2.10 lbs | List price $161.55
With W. Th. Van Peursen, Jean-Claude Larreche | 4th edition from McGraw-Hill (May 1, 2001)