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Orville C. Walker has written 6 work(s)
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Cover for 9780071151177 Cover for 9780072466706 Cover for 9780072553932 Cover for 9780072961904 Cover for 9780071101097 Cover for 9780072315233 Cover for 9780073529820 Cover for 9780072472950 Cover for 9780072863703 Cover for 9780256222463 Cover for 9780256261189 Cover for 9780071154291 Cover for 9780256226324
cover image for 9780072961904
Product Description: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships...read more
By Orville C. Walker (editor)

Hardcover:

9780072466706 | 4th edition (McGraw-Hill, April 1, 2002), cover price $55.01 | also contains John F. Kennedy | About this edition: It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing and cross/inter-functional relationships.
9780071151177 | 4th edition (McGraw-Hill, April 1, 2002), cover price $4.70

Paperback:

9780072961904 | 5th edition (Irwin Professional Pub, February 24, 2005), cover price $160.15 | About this edition: Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book.
9780072466713 | 4th cd-rom edition (McGraw-Hill, June 1, 2003), cover price $55.01 | also contains Thomas Jefferson
9780072553932 | 4 pap/cdr edition (Richard d Irwin, June 1, 2002), cover price $101.20 | About this edition: Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens ) or with a custom published case book.

cover image for 9780073529820
Product Description: Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making. This approach sets Mullins apart from other texts which place greater emphasis on description of marketing phenomena rather than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day...read more

Paperback:

9780071101097, titled "Marketing Management: A Strategic Decision-making Approach" | 6 edition (McGraw-Hill College, October 17, 2006), cover price $138.10 | About this edition: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day.
9780073529820, titled "Marketing Management: A Strategic Decision-making Approach" | 6 edition (Irwin Professional Pub, October 17, 2006), cover price $161.55 | About this edition: Marketing Management: A Strategic Decision-Making Approach 6th Edition concentrates on strategic decision making.
9780072315233 | 4th edition (McGraw-Hill, May 1, 2001), cover price $77.81 | also contains The Verbal System in the Hebrew Text of Ben Sira, The Verbal System in the Hebrew Text of Ben Sira

cover image for 9780072863703
Product Description: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned...read more

Paperback:

9780072863703 | 5 sub edition (Irwin Professional Pub, February 1, 2004), cover price $165.10 | About this edition: Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.
9780072472950, titled "Marketing Management: A Strategic Decision-Making Approach" | Pap/cdr su edition (Irwin Professional Pub, June 1, 2001), cover price $133.85 | About this edition: The text is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned.

cover image for 9780256261189
Product Description: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship. (view table of contents, read Amazon.com's description)

Paperback:

9780256261189 | 3 sub edition (McGraw-Hill College, August 1, 1998), cover price $99.05 | About this edition: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
9780256222463 | 2 pap/dskt edition (Richard d Irwin, July 1, 1996), cover price $74.55 | About this edition: This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
9780256090055 | Richard d Irwin, November 1, 1991, cover price $49.95 | also contains Yakari 7: Los Senores De Las Llanuras & El Vuelo De Los Cuervos / the Lords of the Lands & the Flight of the Crows

cover image for 9780071154291
Product Description: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software...read more (view table of contents, read Amazon.com's description)

Hardcover:

9780071154291 | 3 edition (McGraw-Hill Book Co Ltd, June 1, 1998), cover price $23.95 | About this edition: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services.

cover image for 9780256226324
Product Description: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software...read more (view table of contents, read Amazon.com's description)

Paperback:

9780256226324 | 3rd edition (Richard d Irwin, August 1, 1997), cover price $88.40 | also contains Psychological Adaptive Mechanisms: Ego Defense Recognition in Practice and Research | About this edition: This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services.
9780256125764 | 2nd edition (Richard d Irwin, January 1, 1995), cover price $81.65 | also contains Ikawai: Freshwater Fishes in Maori Culture and Economy

displaying 1 to 6 | at end