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Marketing Management: A Strategic Decision-making Approach
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Bibliographic Detail
Publisher
Irwin Professional Pub
Publication date
October 17, 2006
Pages
533
Binding
Paperback
Edition
6
Book category
Adult Non-Fiction
ISBN-13
9780073529820
ISBN-10
0073529826
Dimensions
0.75 by 8 by 10.25 in.
Weight
2.10 lbs.
Availability§
Out of Print
Original list price
$161.55
§As reported by publisher
Amazon.com says people who bought this book also bought:
A Guide to Everyday Economic Statistics | Understanding Financial Statements | Super Crunchers | Building Lean Supply Chains With the Theory of Constraints | A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy | Power | Strategy from the Outside In | Tough Choices | The 21st Century Economy
A Guide to Everyday Economic Statistics | Understanding Financial Statements | Super Crunchers | Building Lean Supply Chains With the Theory of Constraints | A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy | Power | Strategy from the Outside In | Tough Choices | The 21st Century Economy
Summaries and Reviews
Editions
Paperback
With John Mullins |
6 edition from McGraw-Hill College (October 17, 2006); titled "Marketing Management: A Strategic Decision-making Approach"
9780071101097 | details & prices | List price $138.10
About: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day.
About: Concentrates on the strategic and tactical marketing decisions that managers and entrepreneurs must make each day.
The price comparison is for this edition
With John Mullins |
6 edition from Irwin Professional Pub (October 17, 2006); titled "Marketing Management: A Strategic Decision-making Approach"
9780073529820 | details & prices | 533 pages | 8.00 × 10.25 × 0.75 in. | 2.10 lbs | List price $161.55
With W. Th. Van Peursen, Jean-Claude Larreche |
4th edition from McGraw-Hill (May 1, 2001)
9780072315233 | details & prices | 594 pages | List price $77.81
This edition also contains The Verbal System in the Hebrew Text of Ben Sira, The Verbal System in the Hebrew Text of Ben Sira
This edition also contains The Verbal System in the Hebrew Text of Ben Sira, The Verbal System in the Hebrew Text of Ben Sira
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