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Marketing Budgeting: A Political and Organisational Model
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Hardcover
Reprint edition from Routledge (September 3, 2014)
9781138790896 | details & prices | 522 pages | 6.50 × 9.25 × 1.50 in. | 2.10 lbs | List price $170.00
About: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
About: This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stresses the importance of structure and process rather than just budgeting technique.
Paperback
from Routledge (November 24, 2015)
9781138995635 | details & prices | 542 pages | List price $47.95