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Marketing Accountability: How to Measure Marketing Effectiveness
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Hardcover
With Malcolm McDonald |
from Kogan Page Ltd (July 1, 2009)
9780749453862 | details & prices | 293 pages | 6.75 × 9.75 × 1.00 in. | 1.68 lbs | List price $24.95
About: The ultimate test of marketing investment, indeed any investment, is whether it creates value for shareholders.
About: The ultimate test of marketing investment, indeed any investment, is whether it creates value for shareholders.