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Manage For Profit, Not For Market Share: A Guide to Greater Profits In Highly Contested Markets
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Hardcover
from Harvard Business School Pr (April 30, 2006)
9781591395263 | details & prices | 232 pages | 6.50 × 9.50 × 1.25 in. | 1.18 lbs | List price $35.00
About: How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits?
About: How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits?