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Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
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Book cover for 9781784410803
With Arch G. Woodside (other contributor), Hugh M. Pattinson (other contributor) | from Emerald Group Pub Ltd (August 13, 2014)
9781784410803 | details & prices | 288 pages | 6.00 × 9.00 × 1.00 in. | 1.30 lbs | List price $131.99
About: This accessible field guide covers practical steps and contributes to behavioral theory by reporting intricate details on the strategies implemented by business-to-business firms within an inter-firm context.