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Field Guide to Case Study Research in Business-to-business Marketing and Purchasing
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August 13, 2014
With Arch G. Woodside (other contributor), Hugh M. Pattinson (other contributor) |
from Emerald Group Pub Ltd (August 13, 2014)
9781784410803 | details & prices | 288 pages | 6.00 × 9.00 × 1.00 in. | 1.30 lbs | List price $131.99