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Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer
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Book cover for 9780072456912
With John J. Wild | 2nd edition from McGraw-Hill (February 1, 2002); titled "Financial Accounting: Information for Decisions"
9780072456912 | details & prices | List price $55.01
This edition also contains Financial Accounting: Information for Decisions
About: Higher level book that discusses financial accounting.
Book cover for 9780749442927
from Kogan Page Ltd (December 1, 2004)
9780749442927 | details & prices | 288 pages | 6.00 × 9.00 × 1.25 in. | 1.10 lbs | List price $39.99
About: ""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques.