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Consumer Insight: How To Use Data And Market Research To Get Closer To Your Customer
By Merlin Stone (editor), Alison Bond (editor) and Bryan Foss (editor)
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Bibliographic Detail
Publisher Kogan Page Ltd
Publication date December 1, 2004
Pages 288
Binding Paperback
Book category Adult Non-Fiction
ISBN-13 9780749442927
ISBN-10 0749442921
Dimensions 1.25 by 6 by 9 in.
Weight 1.10 lbs.
Published in Great Britain
Original list price $39.99
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Summaries and Reviews
Amazon.com description: Product Description:
""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.


Editions
Hardcover
Book cover for 9780072456912
 
With John J. Wild | 2nd edition from McGraw-Hill (February 1, 2002); titled "Financial Accounting: Information for Decisions"
9780072456912 | details & prices | List price $55.01
This edition also contains Financial Accounting: Information for Decisions
About: Higher level book that discusses financial accounting.
Paperback
Book cover for 9780749442927
 
The price comparison is for this edition
from Kogan Page Ltd (December 1, 2004)
9780749442927 | details & prices | 288 pages | 6.00 × 9.00 × 1.25 in. | 1.10 lbs | List price $39.99
About: ""Consumer Insight"" provides market researchers with knowledge of database marketing and CRM techniques.

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